Discover the Art of Custom Fishing Lures
Explore the craftsmanship and passion behind our unique fishing lures, designed for anglers who demand the best.
Our Story
Flipembaits.com was born from a passion for fishing and a love for craftsmanship. Our founder, an avid angler, realized the need for high-quality, custom fishing lures that could withstand the rigors of serious fishing. Inspired by the beauty of nature and the thrill of the catch, we dedicated ourselves to creating lures that are not only effective but also works of art. Each piece is meticulously crafted, ensuring that every angler has the tools they need to succeed on the water.
Our Mission and Values
At flipembaits.com, our mission is to enhance the fishing experience by providing anglers with top-tier, handcrafted lures that combine functionality with artistry. We believe in the power of quality and the importance of innovation in every product we create. Our commitment to excellence drives us to continually improve and adapt, ensuring that our customers always have access to the best tools for their fishing adventures.
We are dedicated to sustainability and responsible sourcing, ensuring that our materials are eco-friendly and our processes minimize environmental impact. Our values are rooted in integrity, craftsmanship, and a deep respect for the natural world. By choosing flipembaits.com, you are supporting a brand that values quality, creativity, and the joy of fishing.
Our Core Values
Guiding Principles
At flipembaits.com, we are driven by a commitment to quality, innovation, and customer satisfaction. Our passion for fishing fuels our dedication to crafting exceptional lures that enhance every angler’s experience. We believe in sustainability, ensuring our products are not only effective but also environmentally responsible. Our team is devoted to continuous improvement, always seeking new ways to elevate our craft and exceed our customers’ expectations.
Our Journey
Explore the key milestones that have shaped flipembaits.com into the trusted brand it is today.
2015
The Beginning
Flipembaits.com was founded with a vision to create unique, handcrafted fishing lures that cater to passionate anglers.
2017
First Product Launch
We introduced our first line of custom carved wood lures, receiving rave reviews from the fishing community.
2019
Expansion of Product Line
Expanded our offerings to include stick worms and a range of fishing merchandise, broadening our appeal.
2021
Sustainability Initiative
Launched our sustainability initiative, committing to eco-friendly materials and practices in our production process.
Meet Our Team
Our team is the heart of flipembaits.com, each member bringing a unique passion for fishing and craftsmanship.

Jake Fisher
Founder & Lead Designer

Emily Waters
Product Development Specialist

Sam Rivers
Marketing Director

Lily Brooks
Customer Relations Manager
